From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences; for users, and for yourself. Whether you're curious about how people think, or you're preparing for your next big job interview, you'll find insights here to help you grow with purpose and land the role that fits you best.
Gary van BroekhovenFind out why five quality interviews can reveal more than twenty rushed ones, learn how to uncover insights and turn them into real action.
Gary van BroekhovenExplore how consumer psychology evolved from early theories to digital-age insights—shaping modern marketing, product design, and buying decisions.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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